Facebook pe 2.37 billion monthly active users hain, Jo day by day aur zyada increase hi hote ja rhe hain. Aise me Facebook businesses ke liye ek site ke roop me developed huaa hai, Jahan pe aap customers ke sath conversation aur self-promotion ke medium se khud ko market me la sakte hain. To aise me hmare liye ye janna impotent ho jata hai ki Facebook Page Marketing Kya Hai, Kaise Kare, Iske Benefits Kya hain ?
Facebook Pages Marketing Kya Hai ?
Facebook page business ke liye great free marketing tool hai, Ye page businesses ko khud ko identify krne deta hai, Na sirf product offerings aur services ko balke aap yahan pe link sharing, images aur posts ko customization ke sath business’s personality aur character ko ek better sense de sakte hain.
Ultimately, Apko ye consider krna hai ki apke key audience kya dekhna chahte hain, Jabtak ye apke business se jude rahte hain tabtak apko social media images, links, videos, anything share krna hai jisko apke target audience enjoy karen. To aap jab Facebook page ka use apne product aur services ko permote krne ke liye use krte hain to yahi process Facebook Page Marketing kehlata hai.
Bahut se experts ka kehna ye hain ki Facebook business page ka ab koai fayeda nhi hai, Kiyunki Facebook is dead, Lekin is baat se hum completely disagree krte hain. Kiyunki Facebook continually best social network bana huaa hai apne business ke camp ko set krne me. Facebook business page ke kai fayede hain, To chaliye ab Facebook business page ke fayede ke pe nazar dalte hain.
Facebook Page Marketing Benefits :
- Increased Exposure to Potential Customers : Facebook pe 2.45 billion monthly active users hain, To apko yahan pe Potential Customers milnge.
- Gather More Leads : Sirf log apke page ko like kren ye enough nhi hai, Apko long-term business ke liye apne followers ke sath ek connection create krna hoga taki aap Facebook ke alwa bhi unse jud paao, Jaise ki aap apne facebook page se unka email le sakte ho, Fir aap unhe apne website ke bare me bata skte ho email ke zariye.
- Lower Your Marketing Expenses : Facebook page ko apko start krne me apka cost $0 hota hai. Agr aap apne facebook page ke liye kuchh content create krwate hain to apko kuchh pay krna hoga nhi to ye necessary nhin hai. Mera point ye hain ki facebook page pe apko tabhi paise dene honge jab aap page likes, boosting posts aur running sponsored stories ke liye ads lagate hain tab. Aur facebook ads apko relatively inexpensive padega compared to traditional print, radio or TV ads se.
- Reach a Targeted Audience : Facebook pe itne zyada users hain iska ye matlb nhi hai ki, Har koai apke pages je judna hi chahega, To aise me jab aap ads lagte hain to facebook pe ye filter krna easy hai ki apka target audience kaun hai aur aap kise target kar rhe hain.
- Use Facebook Insights : Facebook Insights easy to understand hote hain, Even non-technical people bhi ise easy understant kar skate hain aur business owners yahan se great information le sakte hain. For example : Kitne sare page Likes apko mile, Post Reach, Engagement, Post Performance etc.
- Build Brand Loyalty : Facebook business page apke brand loyalty ko build krne me bhut help krta hai. Agr aap consistently apne followers ko valuable aur entertaining content provide krte hoto vo apke sath loyal rhenge. Ajkal log kuchh bhi buy krne se pahle online serch krte hain, Aur volog predominately social media peto search krte hi karte hain. Agr apke followers dekhnge ki aap active & responsive hain to vo apko like zarur krenge.
- Increase Your Web Traffic : Smart Facebook page owners apne website pe facebook page se traffic drive krte hain. Aap apne facebook page me link post krna start kijye aur iska best part ab ye hai ki ab Facebook full-width thumbnail image generates krta hai.
- Boost SEO : Sometime aisa hota hai apka jo facebook page hota hai vo google me search krne pe rank ho jata hai to ye best part ho skta hai apke liye.
Hopefully, Ab apko Facebook Page Marketing ki importens pata chal gayi hogi. Apko is Website pe Digital Marketing Complete Course ka videos aur articks mil jyege. To chaliye ab ek nazar dalte hain ki apne business ke liye ek Perfect Facebook Page kaise carete krnege ?
How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide :
- Fill out your basic business info : Create a Facebook page link pe click kare. Jaisa ki aap yahan pe dekh rhe apko 2 option diye huye hain “Business or Brand” and “Community and Public Figure”.
- Agar aap Apne website or blog ke liye page bana rahe hai to “Brand or Product” ya “websites” ko select kare.
- “Get Started” pe click kare
- Page Name, Categories, Address, Phone number fill karen, Ye dhayan me rakhen baad me aap category change kar skte ho but name nhi to be careful.
- Next, Facebook profile photo aur cover photo apko add karna hai, Iske liye aap free stock images ka use kar skte hain. Profile photo – 170 x 170 pixels aur Cover photo – 820 x 462 pixels ke honge.
- Fill out your Page information completely : Apko page information ko achhi tarh se fill karna hai kiyunki har information bhut impotent roll play krta hai.
- Customize your Page : Facebook allow krte hain apko apne page ko customize krne ki, Page settings, me apko “Templates and Tabs” ka option mil jyega, Wahan se aap configure kar lo ki aap apne page ka lool like kya chate ho.
Ab apka Facebook page ready hai, Aur aap apna 1st facebook page post krne ke liye redy ho so enjoy.
How to gain your first 100 fans to your Facebook Page ?
Apko apne Facebook Page ke bare me Facebook friends ko batane ki temptation to hogi, Pad not so fast, Thoda wait karen aur apne facebook page ko content ke sath feed karen taki jab logo ko apke facebook page ke bare me pata chahe to unko vjh mile apke facebook page pe time spend krne ka aur log apke content se attract hon aur apke page ko like karen.
- Invite your Facebook friends : Facebook me ek feature hai jisse aap apne Facebook friends ko apne page pe invite kar skte hain.
- Invite your coworkers : Aap apne coworkers ko apne Facebook Page ko like karne ke liye bol skte hain. Usse bhi apke Facebook Page ki like badhegi.
- Promote your Facebook Page on your website : Aap apne Website ke through apne Facebook page ko permote kar skte hain, Jitne bhi client customers apke website pe ate hain unko apke Facebook page ke bare me pata chalega, Aur vo page se judna chaenge to apke Facebook page ko zarur like karenge.
- Promote your Facebook Page in your email signature : Aap work se related jitne bhi email send karte hain to mail ke signature me apne Facebook page ki link zarur dalen taki log aware hon apke Facebook page ke bare me aur vo interested hokr apke facebook page ko like karen.
To Doston bas itnahi, Ummid hai aapko ye article ( Facebook Page Marketing ) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( Digital Marketing in Hindi ) course design kiya gya hai, Is Website pe apko Digital Marketing Complete Course Hindi me mil jyega, Agr aap Digital Marketing se related videos dekhna chahte hain to aap hmare YouTube Channel par bhi visit kar sakte hain.
Also Read:
- Digital Marketing Introduction
- Digital Marketing System
- Define Your Business & Target Audience.
- Digital Marketing Branding Kya hai aur ye kiyun zaruri hai ?