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Google RankBrain Kya hai?

Google RankBrain Kya hai

Agar aap website ya blog ke SEO ke liye serious hai to aapko apne Blog ya website ko Google RankBrain ke liye optimize karna hoga. Haal me hi Google ne announce kiya hai ke RankBrain Google ka third most important ranking signal hai. Har guzarte dino ke sath RankBrain aur bhi important hota ja raha hai. Aajke is post me hum aapko Google Rankbrain ke bare me wo sab kuch batayenge jo aapko Google Rankbrain Algorithm ke bare me pata hona chahye. To aaye jante hai ke Google RankBrain kya hai aur Google RankBrain kaise kaam karta hai.

Google RankBrain ko April 2015 me online kiya gya tha lekin is Algorithm ka pata logon ko Bloomberg news story ke zarye se October 2015 me cahala tha.

Google RankBrain Kya hai?

Google RankBrain ek machine-learning Artificial intelligence system hai jise Google apne search query ke result ko sort karne ke liye use karta hai. Is Algorithm ki help se hi Google apne user ko relevant result de pata hai.

RankBrain se pahle Google ke 100% code hand coded hote the. Hand-coded hone ki wajah se kisi bhi changes ko permanently implement karne ke liye pahle use test kiya jata tha. Agar implement kiya gaye change work karta tha to phir use permanently implement kiya jata tha. Implement karne ke bad bhi human engineers uspe work karte the.

Lekin RankBrain ke aane ke baad RankBrain Algorithm ko khud hi sudharta hai. RankBrain agar kisi search result ke liye ye dekhta hai ke uski user satisfaction kam hai to wo khud se hi naye algorithm ko test karta hai. Aur kuch criteria jaise backlink ko increase kar ke wo user satisfaction ko check karat hai. Agar us criteria pe user satisfaction increase ho jata hai to wo us changes ko implement kar deta hai.

Kisi bhi keyword pe RankBrain kisi bhi criteria jaise backlinks, content freshness, content length, domain authority etc ke importance ko increase aur decrease karta hai.

Agar user naye algorithm ko pasand karta hai to RankBrain us algorithm ko implement karta hai aur agar user ko naye algo ko pasand nahi karta hai to Rankbrain poorane algorithm ko wapas implement kar deta hai.

Rankbrain Work kaise Karta hai?

RankBrain ka do main kaam hai:-

  1. Search Query yani kayword ko samjhna
  2. Is baat ka pata lagana ke log result se kaise interact karte hai.

Kuch saal pahle 15% google pe search kiye gaye keyword aise hote the jise Google pe pahle kabhi nahi search kiya gaya hota tha. Rankbrain ke aane se pahle Google exact keyword ko search karne ke liye pages ko scan karta tha.

Kyuki ye keyword naye hote the isliye Google ko un keyword ka koi idea nahi hota tha ke searchers kya chhate hai, isliye Google guess karta tha.

Linkin ab RankBrain ko pata hai ke searcher kya chahta hai aur wo 100% accurate result provide karta hai.

Pahle Google user ke search query ko result page ke word se mathch karata tha. Lekin ab Google exact pata lagene ki koshish karta hai ke user ka kya matlab hai. Theek usi tarah se jaise ek insan kisi bhi baat ke meaning ko samajhta hai phir process karta hai.

Niche diya gaya image aapko RankBrain ke working procedure ko theek se samajhne me help karega.

Aap maan le ke kisi user ne “the grey console developed by Sony” ko Google pe search kiya. Google is keyword ke liye un pages ko search karega jispe “grey”, “console”, “developed” and “Sony” ho. Rank brain ke bina Google har ek word ko keyword ki tarah treat karta tha aur un pages ko search karta tha jinme ye words aate the.

Image source: Google

Lekin ab Google Rankbrain exactly wo samajhta hai jo aap usse poochte hai.

Image source: Google

Short me aapko bata de ke Google RankBrain simple keyword matching nahi karta hai. Ye aapke search query ko concept me change karta hai aur un pages ko khojne ki koshish karat hai jo us concept pe best fit hote hai.

Google RankBrain ye notice karta hai ke bahut saare log jinhone “grey console developed by Nintendo” ke liye search kiya hai, joki google ke liye ek naya keyword hai, RankBrain ne pahle se ye learn kiya hai ke jin logon ne is query ko search kiya hai wo gaming consoles ke result ko dekhna chahte hai.

Isliye jub bhi koi “the grey console developed by Sony”, ke liye search karta hai to RankBrain is condition me user ko wo result display karta hai jise wo pahle se janta hai. Isliye jub bhi koi user “the grey console developed by Sony” ko search karat hai to Google use pahle se pata keyword the grey console developed by Nintendo” ko display karta hai.

Isliye Google consoles ke result ko show karta hai joki is condition me PlayStation hai.

RankBrain User Satisfaction ko kaise Measure karat hai?

Jaisa ke aapko pata chal gya hai ke RankBrain kisi bhi naye keyword ke concept ko khud hi samajhta hai aur khud hi kisi algorithm ko update bhi karta hai. Lekin sab se bada question yahan pe ye hai ke RankBrain ko pata kaise chalta hai ke wo page user ke liye sahi result hai.

Jub kabhi bhi user koi query enter karta hai to RankBrain use us Query ko concept me badal deta hai. Aur phir us concept ke base pe rankbrain user ko kuch result ke set ko display karta hai.

Agar display kiye gaye result pages user ko satisfy kar pate hai to RankBrain us Page ke rank ko upgrade kar deta hai. aur agar wo result ka set user ko satisfy nahi kar pata hai to RankBrain next time us search Query ke liye dusre page ko display karta hai.

Isi tarah se jitne bhi query us keyword ke liye search hote hai uski help se har ek page ka rank set ho jata hai aur Rankbrain un query high rank page ko display karta hai jispe user satisfaction sab se zyada hota hai.

Umeed hai aapko ye post Rankbrain kya hai aur RankBrain kaise kaam karta ahi samajh me aaya hoga. Isi tarah ki aur bhi jankari ke liye aap hame padhte rahe.

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