Kisi bhi website ke liye Google ke first page pe aana aasan nahi hota hai, iske liye bahut se factors hai jise fulfill karna hota hai. Agar hum apne site ko Google me high-rank karana chahte hai to hame Google ranking factors ko sahi tariqe se follow karna hoga. Agar hum Google ranking factors ko sahi se follow karte hai to hamari website aasani ke sath Google me high position pe aa sakti hai. Aaj is post me hum aapko kuch khas Google ranking factors ke bare me batayenge jo aapki website SEO ko improve karne ke liye bahut zaroori hai.
Aapne shayad suna hoga ke Google Algorithm ke 200 ranking factors hai. Aapko in sabhi ko sabhi me master hone ki zaroorat nahi hai kuch factors jo diye gaye hai joki aapki website ke SEO pe kafi impact dalta hai, aap unhi ka use kar ke apne website ko high rank karwa sakte hai.
Jaisa ke hame pata hai ke Google poori duniya me sab se zyada use kiye jane wala search engine hai. Internet pe search kiye jane wale content me 85% content ko log Google search engine ki help se search karte hai. Agar hum apni website ko Google me top me rank kar lete hai to aap samajh hi sakte hai ke us se hamare website pe kitni zyada traffic aa sakti hai.
Lekin aapko bata de ke Google me hame apne website ko rank karana aasan nahi hai. Iske liye hame apne website pe Google Algorithm ke factors ke hissab se kaam karna hota hia. Agar hum Google Algorithm ke factors ko apne website pe implement kar lete hai to hum apne site ko google ke top position pe rank kar sakte hai. To aaeye jante hai un important Google ranking factors ko jinki help se hum apne website ya blog ko Google me top position pe rank kar sakte hai.
Important Google Ranking Factors
Google ranking factors ko Google Algorithm kisi bhi website ko rank karne ke liye use karta hai. Kisi bhi website ko Google me rank karne se pahle Google apne Algorithm ke hisab se kuch factors ko consider karta hai jis ke base pe wo kisi bhi website ko rank karta hai.
Niche kuch important Google ranking factors diye gaye hai joki ksi bhi website ke rank hone ke liye important factors hai.
1. Content Quality
Kisi bhi website ke ranking ke liye content quality 2019 ka highest-ranking factor hai. Agar aapki website SEO ke liye perfectly optimize hai par aapki content quality acchi nahi hai to Google aapki website ko kabhi rank nahi karega.
Aapko bata den ka SEO ke liye “Quality Content” ka matlab aise content se hai jo user ke kisi bhi query ka complete answer de sake. Is liye apne website ko rank karwane ke liye aise content likhe jo complete aur datail me ho.
Aap apne content ko highly useful banaye taki wo user ke taki aapke user ki need ko satisfy kar sake.
Content quality ke sath hi aap apne content ko highly-structured banaye. kyu ki highly structured content padhne me assan hota hai jiski wajah se user ko apne question ka answer jaldi mil jata hai.
Apne content ko section me organize karne se Google ko bhi aapki website ke topic ko samajhne me help milta hai ke aapke content kis topic pe hai. Isliye apne wesite ke acche ranking ke liye is baat ka dhyan rakhe ke aapke content unique hone ke sath hi well-structured ho.
2. Content Uniqueness
Agar aap apni website pe detail, useful aur structured content ko share karte hai par ye content unique nahi ahi to aapke website pe in contents ke hone ka koi fayda nahi hai, Kyuki Google aise content ko kabhi bhi high-rank nahi karat hai jo copied ho.
Isliye hamare content aise hone chahye jo page one pe hone wale content se better aur different ho. Aap khud hi sochye ke Google aise content ko kyu high-rank karega jubki same content uske pass pahle se hi indexed hai. Isliye apne content ko likhte waqt uski quality ke sath sath uniqueness ka bhi khyal rakhe.
Agar aapki quality unique hone ke sath hi Google pe maujood dusre content ke comparison me valuable hogi to jald hi Google aapki website ko high rank kar dega.
3. Fully Crawlable Page
Agar aap SERP pe high-rank karna chahte hai to aapke liye ye bahut zaroori hai ke aapki website fully-crawlable ho. Agar search engine aapki website ko fully crawl karat hai tabhi wo aapke conntent ko index kar payega aur phir use uski quality ke base pe karega.
Agar search engine aapke website ke kisi page ko access nahi karega to wo aapke page ko index nahi karega aur agar Google aapke page ko index nahi karega to wo aapke page ko rank bhi nahi karega jiski wajah se aapke website ki search engine visibility pe asar parega.
Aapke website ko high-rank karne ke liye Google ka aapki website ko crawl karna bahut zaroori hai. jub kabhi bhi aap apne blog ya website pe naya page create kare to aapko cahahye ke aap ise Google search console “URL Inspection” feature ki help se Google me submit kar den taki Google aapki website ko crawl aur index kar len.
4. Mobile Optimized Site
2019 me aapki site ka Mobile optimize hona ek important Google ranking factor hai. Agar aapki site kisi bhi device pe acche se display hoti hai to aapki site ka Google pe high-rank hone ke chances zyada hai.
Aap Google ke “Mobile-Friendly Test” ki help se ye pata kar sakte hai ke aapki website Mobile friendly hai ke nahi. Ye aapko bata dega ke aapki website mobile-friendly hai ke nahi.
Mobile friendly Test se aapko ye bhi pata chal jayega ke agar aapki website mobile friendly nahi hai to aap use fix kaise kar sakte hai.
5. Number of Backlinks
Aapki website pe kitni backlink hai is se aapki website ke authority ka pata chalta hai. Backlink aapki website ke liye uske value ko badhane ka ek zarya hai. Backlink ki help se Google ya dusre search engine ye pata laga pate hai ke aapki website kitni reputed hai.
Search engine backlink ki help se ye pata laga pata hai ke kaun se page aapki website pe top 10 me rank karna deserve karta hai. Jitni zyada backlink jis page pe hogi utna zyada high rank pe wo website search engine me rank karega.
6. Domain Authority
Agar koi link aapke website ko direcly point karti hai to is se aapka page rank better hota hai. Rank ke sath hi ye aapke website ke overall Domain Authority ko bhi boost karta hai.
Jitni zyada aapke website ki Domain Authority hogi utna hi high aapke pages search engine me rank karenge.
Apni website ke Domain Authority ko boost karne ka sab se accha tareeqa hai ke aap ek awesome website create kare, quality content likhe taki log khud hi aapke website se conect hona chahe.
7. Anchor Text
Google Anchor text ki help se ye pata lagata hai ke aapki site kis topic pe hai.
Agar aapke kisi page pe koi Ranking factors anchor text se link hota hai to is se Google ko ye pata chalta hai ke aapka page ranking factors se related hai, joki aapke search ranking ko improve karta hai.
8. Site Loading Speed
Aapki website ka loading time ek bahut hi important ranking factors me se ek hai. Aapki site mobile pe kitni fast load hoti hi ye khas kar aapke ranking factors ko determine karta hai.
Google ne ye kaha hai ke website speed Mobile search ranking factor hai. Kyu ki aajkal zyada searches mobile se hote hai isliye aapki website ko high rank pane ke liye mobile-optimize hone ke sath hi loading time bhi kam hona chahye.
9. Keyword Usage
Agar aap apni website ko kisi keyword ke liye rank karna chahte hai to aapko us keyword ko apne page pe use karna hoga.
Otherwise Google ko pata nahi chal payega ke aapka page kis keyword ke liye hai.
Aapko pane page pe harbaar main keyword ko use karna zaroori nahi hai. Aap apne page pe main keyword ke variation ka use kar sakte hai ye ek zyada smart way hai apne content me keyword ke use ka.
Example ke liye jaise aapke page ranking factor pe hai to aap apne content me Google ranking factor, Search engine ranking factor jaise keyword ka use kar sakte hai.
10. Google RankBrain
RankBrain Google Algorithm ka AI part hai.
Google ne ye confirm kar diya hai ke RannkBrain unka 3rd ranking factor hai.
Rankbrain ka main kam hai ke wo ye pata kare ke searcher kya chahta hai uske base pe wo user ko best result de. RankBrain ek machine learning Algorithm hai joki lagatar change hota rahta hai. Isliye RankBrain ke liye optimize kar pana thora tricky hai.
Isliye RankBrain ke liye optimize karne ke liye meri raye me aap ek acche quality content publish kare taki wo aapke visitors ko satisfy kar sake.
Ye Google ke kuch top ranking factors hai jo aapki website ko rank karne me sab se important role play karta hai. Isliye agar aap apne website ko high search ranking pe lana chahte hai to aapko upar diye gaye Gogle ranking factors ko consider karna hoga.
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