Search engine ranking SEO ke liye kitna zyada important hai ye hum sabhi jante hai. har koi apne website ko search engine me high-rank karana chahta hai. Aaj is post me hum aapko batayenge ke aap kisi specific keyword ke liye Google Search Ranking ko improve kaise kare. To aaeye dekhte hai How to improve Google search ranking in hindi.

Google search ranking

Website rank ko Search engine me improve karne ke liye sab se pahle aapko is baat ka dhyan rakhna hoga ke aap Google ko kis tarah se website ko kisi specific keyword pe rank karne ke liye guide karte hai.

Aapko apne website rank ko improve karne ke liye Google ko sahi direction me signal dena hoga. To aaeye dekhte hai ke hum Apne website ko kisi specific keyword ke liye kis tarah se optimize kare taki uski search ranking improve ho sake.

Steps to improve Google search ranking

Baseline Ranking

Apni Google search ranking ko improve karne ke liye sab se pahle aapko ye pata karna hai ke aapki Website us keyword ke liye kahan pe rank kar rahi hai jise aap improve kara chahte hai. Agar aap baseline ka pata nahi karte hai to aapko apni website ke improvement ka pata nahi chalega. Isliye aapko sab se pahle apni website ke baseline ka pata karna hoga.

Aap apne website ke rank ko manually track kar sakte hai ya phir iske liye aap Rank tracker tool ka bhi use kar sakte hai jo aapke Search engine ranking ke improvement ko track kare me aapki help karega.

Ab aapko apane starting point ko fix karna hoga jis position pe aap apni website rank karana chahte hai. Is baat ka dhyan zaroor rakhe ke kabhi bhi ekdam se high position pe aane ka na soche, apne position ko dheere dheere improve kare.

Variation ko Explore kare

Ab aap jis keyword ke liye apne website rank ko improve karna chahte hai useke variation aur competetion ko check kare. variation ko check karne ke liye aap Google keyword planner ka use kar sakte hai.

Keyword research karne se aapko ye pata lag jayega ke aapke keyword ko rank karana kitna difficult hai aur aapke kaun kaun se dusre option maujood hai.

Ab aap us keyword ko Google search baar me ja kar type kare aur in chizon pe dhyan den:

  • Jaise hai keyword type karte hai to Google ke keyword suggestion pe
  • First page pe aa rahe search result pe
  • Buttom me aa rahe related search result pe

Apne Expectation ko Confirm kare

Apne page me pe kisi bhi tarah ke koi changes karne se pahle aap is baat ko ensure kar le ke aapne jo apne website rank ka expectation rakha hai wo sahi hao. Apne expectation ko rakhte waqt kuch baton ka dhyan zaroor rakge:-

  • Aapne jo expectation rakha hai wo realistic ho, Matlab ke agar aap kisi high traffic wale keyword ke liye apne website ko rank karana chahte hai to us keyword ka competetion bhi bahut hoga. Aapko ye pata karna hai ke aap un sites ke sath compete kar sakte hai ke nahi.

Us particular keyword ke liye search engine me aa rahe top ke kuch link ko open kare aur dekhe ke kya in websites ke content aapki website ke content ke compariesion me quality aur quantity dono me behtar hai? Kya ye badi website hai jinpe bahut se pages hai? kya ye blog hai? Aap se jitna ho sake aap utna information gather kare.

Google-search-ranking

Iske sath hi is baat ka bhi pata kare ke sabhi results high Authority website ke hai? Kya Google Domain ko rank kar raha hai ya kis single page ko?

Hum apni website ko high rank karna chahte hai par sudden hum ye kaam kar nahi pate hai. Is liye sab se pahle hume kuch aise long tail keyword ko gather kar ke unko apni website ke liye rank karana chahye jinpe significant traffic ke sath hi competetion kam ho.

Aapko longtail keyword se utni traffic nahi aayegi jitni direct keyword se aayegi par apni website ko rank karane ke liye is se zyada successful approch koi nahi hai. Aapko apni website ko rank karane ke liye aise keyword pe time waste karne ki zaroorat nahi hai jinpe aap rank kar hi nahi sakte hai, bulki aapko aise keyword pe focuss karne ki zaroorat hai jo realistic way me aapke website ke ranking ko improve kar sake.

On-page SEO

Google search ranking

Ab jub aapne apne website ke liye ek realistic expectation bana liya hai to ab aapko apni website pe work start karne ki zaroorat hai. Aap sab se pahle apne On-page SEO se start kare. Apne Meta Title aur Meta Description ko SEO optimize kare.

On-pafge SEO me aapko jin point ko consider karna hai wo hai:-

Page Title:- Apne keyword ko title me zaroor add kare lekin ek baat ka dhyan de ke aap keyword ko natural way me use kare aur keyword stuffing se bache.

Google ka naya RankBrain machine-learning technology aapke website pe maujood keyword me relevant keyword ko pahchhan sakta hai lekin aapko apne keyword ko title me add kar dena chahye.

Google-search-ranking

Page descriptions: Google aapke Page description ko SERPs me show karta hai. Aisa zaroori nahi hai ke google aapke dale huye content ko hi SERPs me show kare lekin aapko apna page description zaroor add karna chahye.

Apne page description ko accurately describe kare aaur apne keyword aur keyword se milte julte dusre keyword ko description me zaroor add kare.

H1 tag:- Apne page pe is baat ka zaroor khyal rakhe ke aapne sirf ek hi H1 tag ka use kiya hai. Ye zaroori nahi hai ke aapka H1 tag aapke page title ke jaisa ho par aapko usme apne keyword se milte julte words ka use karna chahye.

Page content: Page content aapke website ko rank karane me sab se important role play karta hai. Content quality, originality, formatting, in-depth analysis, presentation, and author trust  ye aise chizen hai jise Google kisi bhi high-quality website ke liye consider karta hai aur ye SEO me bahut important role play karta hai.

In tamam baton ke sath hi Search engine ranking ko improve karne ke liye aapko is baat ka dhyan zaroon rakhna hai ke aapko apne page content me keywords ko regular interval pe add karna hai. Aapko apne page content me keyword stuffing bilkul bhi nahi karni hai, aur natural way me apne keywords ko content me use karna hai taki aapke page ki ranking us keyword ke liye high ho sake.

Iske sath hi search ranking ko improve karne ke liye aapko apne data ko structured form me likhna hoga taki google ke liye ye aapke content ko samajhna aasan ho sake joki aapke ranking ke chances ko improve karta hai. Halaki struictured data ko Google abhi ranking factor ke liye consider nahi kar raha hai lekin jald hi Google Algorithm ke naye naye update me is baat o bhi consider kiya jayega.

Internal linking

Google search ranking

Agar aap apne page ke Search engine ranking ko improve karna chahte hai to aapke website ke dusre content bhi iske liye ek important factor hai. Internal linking SEO ka ek important part hai, ye Google ko aapke website pe maujood dusre important pages ko identify karne me help karat hai. Aise pages jo aapke website pe pahle se maujood hai aur jinka use aap apne blog me kar rahe hai to aapko chahye ke aap apne un pages ko apne naye blog page me link kaare.

Internal ranking ke sath hi aapko apne website pe ralated content ko publish karna chahye. Aapko aise pages create karne chahye jo ki aapke dusre related keyword ko target kar rahe ho.

High Search engine ranking ke liye relevant content ke sath hi aapko apne page pe images, infographics, videos, slideshows, etc ko bhi use kare. Iske sath hi aap apne blog pe regular content ko publish karte rahe.

Off-page SEO

Google search ranking

Upar diye gaye sabhi on page SEO ke sath hi aapko off-page SEO ko apne Search engine ranking ko improve karne ke liye perform karna hoga taki aapke website pe kuch valuable external links bhi aa sake.

External link ke liye highly relevant and trusted websites ka selection kare jinka DA high ho. Aapko hamesha aise website se external link banana hoga jo ke aapke blog ya website ke topic se reated ho, matlab agar aap ek educational website run kar rahe hai to aapko Backlink bhi educational website pe hi bannani chahye.

External linking aapke website pe value add kartti hai . agar aap kisi acche website pe backlink create kar lete hai to Google aapki website ko bhi ek high quality ki website samajhta hai aur aapki Google Search rankingk ko improve karta hai.

Social media

Google-search-ranking

Social media apne content kop dusro tak pahnchane ka ek behtareen zarya hai. Social media ke through apne content ko aap zyada se zyada users tak pahncha sakte hai.

Bahut sare social media aapko apne post ko boost karne ka bhi option dete hai taki aapke content ka zyada se zyada ho sake.  Twitter’s promoted tweets, or Pinterest’s promoted pins  ka use kar ke aap bahut sare users tak pahunch sakte hai.

Social media promotion ki help se aapke natural links ke chances bhi badh jate hai.

Conclusion

Google Search Ranking ko Kisi bhi page pe kiye improve karna thora time taking hai kyu ki aapki published page pe kiye gaye changes ko Google ko notice karne me thora time lagta hai, isliye apne result ko jaldi dekhne ke liye pareshan na ho.

Aapko simple straight forward kaam karna hai.

  • Aapko apne Google Search Ranking ko improve karne ke liye page titles, descriptions, aur content ko target keyword ke liye optimize karna hai.
  • Off-page SEO pe kaam karna hai.
  • Aur apne ranking position ko track karna hai.

Aapko apni website pe slow growth karna ek behtar option hai us se ke aap apni website ko overoptimize kar ke sudden se high position gain kare aur aur is baat ke liye pareshan ho ke aap google ki penalty se kaise bache.

Isi tarah ki aur bhi information ke liye aap hamare website ko subscribe kare aur har naye aane wale post se updated rahe.