Agar aap chahte hai ke aap aise powerful content likhe jo aapke niche me logo ke zarooraton ko cover karti ho to aapko sab se pahle ye janna hoga ke wo kya dhundh rahe hai. Keyword research kaise kare iske bare me mera aapke liye sab se pahla advice jo hai wo ye hai ke “Know your niche!

Keyword research apne niche me sub-topics ko samajhne me aapki help karta hai. Isliye aapko sabse pahle apne niche ko janna hoga.

Is keyword research ki guide me hum keyword research ke fundamentals ko discuss karenge.

Is comprehensive keyword researching guide me hum jin topics ko cover karenge wo hai:-

  • Keyword Find Kaise Kare
  • Right Keyword ko kaise choose kare
  • Keyword research tool ka use kaise kare
  • Advance keyword research Tool ka use kare
  • Advance keyword research tips
  • And more….

Isliye agar aap higher Google ranking aur zyada se zyada traffic gain karna chahte hai to aap is Guide keyword research guide ko pasand karenge.

To chalye start karte hai.

Keyword Research Basics

Is section me hum keyword research ke fundamentals ke bare me baat karenge. Sab se pahle hum aapko batayenge ke keyword research actual me hota kya hai aur ye SEO ke liye important kyu hai.

Keyword Research Kya Hai?

Ek aisa process jiski help se hum aise words aur phrases ko discover karte hai jise log search engines pe apne content ko optimize karne ke liye use karte hai, taki unke content us keyword ko target kar sake Keyword researching kahlata hai.

Iske bare me zyada information ke liye aap niche diye gaye guide ko follow kar sakte hai.

SEO Ke Liye Keyword Research Important Kyu Hai?

Aapke seo task ko jo chiz sa se zyada impact dalta hai wo hai Keyword research, ye aapke kiye gaye har dusre SEO task jaise content topic find karna, on-page SEO, aur promotion ko impact karta hai.

Yahi wajah hai ke keyword research usually SEO campaign ka pahla step hota hai.

Keyword research aapke SEO campaign ke liye ek compass ki tarah kaam karta hai: Ye aapko atate hai ke aapko kaha jana hai aur aap progress kar rahe hai ya nahi.

Keyword research aapko ek idea deta hai ke kis keyword ke liye customers search kar rahe hai.

In fact, aap kah sakte hai ke keyword research 21st-century ka market research hai.

Keyword Ideas Find Kaise Kare

Jaisa ke humne aapko pahle hi bataya hai ke keyword research ka sab se pahla step jo hai wo hai apne niche ko janna.

Isliye ab aapko keyword research ke importance ko samajhna hoga taki aap apne keyword ke list ko tayyar kar sake.

Aur yaha pe hum aapko kuch proven keyword strategies ke bare me batayenge jiska use aap keyword ideas ke liye kar sakte hai.

Yahan pe aapko un topics ko select karna hai jisme aapka user interested hota hai. To chalye dekhte hai ke aap kaha kaha se keyword ideas dhundh sakte hai.

Google Aur YouTube Suggest Ka Use Kare

Keyword research kaise kare

Aap un terms ko dekh sakte hai jinhe Google aapko suggest kar raha hai.

Apne list me add karne ke liye ye acche keywords hai, kyuki jin keywords ko Google aapko suggest karta hai un keywords ko Google pe bahut sare log search karte hai.

Iske sath hi aap YouTube Suggest se keyword suggestions le sakte hai.

Searches Related To

Keywords ko find karne ka jo dusra tareeqa hai wo hai “Searches Related to” ko check karna.

Jaise aap kisi bhi topic ko Google me search karte hai to SERP me bottom me aapko “Searches Related to” ka option dikhega jisme aapko 8 keywords ke option dikhenge joki aapke search term se closely related hote hai.

Isliye keywords, ko aapko guess karne ki zaroorat nahi hai, in keywords ko le sakte hai kyu ki ye aise keywords hai jinhe ahut sare log Google pe search karte hai.

Ab aap Page ke bottom me scroll kar ke related keyword ki list ke pass aaye aur inpe click kare. Aapko yaha se aapko related keyword ki nayi list mil jayegi. Isi tarah se aap repeat kar ke apni keyword ke ideas ki list tayyar kar sakte hai.

Reddit PeKeywords Find Kare

Aisa hone ke chances bahut zyada hai ke aapke targated audience Reddit pe bhi ho. Jiska matla hai ke aap thore se koshish ke baad aap apne niche topic ko pa sakte hai.

Jaise ke aap ek aise site ko run kar rahe hai jo kuch products ko sell karta hai.

Aap reddit pe jaye aur un topic ko search kare jinme aapke audience interested ho….

Keyword research kaise kare

Ab aap subreddit ko select kare jahan pe aapke related audience ho sakte hai.

Keyword research kaise kare

Ab aap un threads ko dekhe jisme bahut sare comments ho.

Keyword research kaise kare

Iske allawa aap keywordreddit ki help se apne keyword ko find kar sakte hai. Ye tool reddit ko words aur phrases ke liye scan karta hai jise log use karte hai.  

Keyword research kaise kare

Wikipedia Table of Contents

Wikipedia niche research ke liye ek bahut hi accha option hai jise aap use kar sakte hai.

Aap keyword idea ke liye is tarah se Wikipedia ka use kar sakte hai:

Sa se phle wikipedia pe jaye aur apne keyword ko type kare.

Keyword research kaise kare

Jub aap search pe click karenge to aapke samne is topic ka Wikipedia entry open ho jayega.

Keyword research kaise kare

Ab aap page ke content section ko dekhe. Yahan pe aap dekhenge ke yeh section us page ke subtopic ko cover karta hai.

Keyword research kaise kare

Yaha pe aapko kuch aise keyword milenge jinhe aapko find karna bahut mushkil hoga.

Yaha pe aap internal links pe click kar ke dusre page pe ja sakte hai, jaha pe aapko aur bhi bahut sare keyword ideas mil sakte hai.

Forums Pe Popular Topic Find Kare

Forum keyword ideas ke liye ek est jagah hai, jahan se aap apne related keyword ideas find kar sakte hai.

Aap jis keyword ko fing karna chahte hai uske liye forum search karne ka vest tareeqa hai ke aap in search terms ko Google me search kare:

“keyword forum”
“keyword” + “forum”
“keyword” + “forums”
“keyword” + “board”

Keyword Research Tools

Is section me hum keyword research tool ke bare me baat karenge.

Hum bina tool ke bhi keyword ko find kar sakte hai, lekin tools keyword find karne ke step ko bahut aasan bana deta hai.

Yahan pe kuch keyword research tool ko humne discuss kiya hai jise aap apne keyword ko find karne ke liye use kar sakte hai.

Keywords Everywhere

Keywords Everywhere ek browser add-on hai jise aap apne chrome ya firefox browser me keyword research tool ki tarah use kar sakte hai.

Ye keyword research tool aapko web pe different places (including YouTube, Bing and Google Analytics) se keyword idea provide karta hai.

Keyword research kaise kare

Is keyword research tool ko use karne ke liye aapko Chrome extension ko download karna hoga. Chrome extension ko add karne ke baad aap jis bhi keyword ko search karenge to search bar me aapko different keyword ke suggestion ke sath inke search volume aur competetion bhi show hote hai, jisse aap pata laga sakte hai ke kaun se keyword kittne search kiye jate hai aur inke competetion kya hai.

Ubersuggest

Ubersuggest Google’s search suggestions se keyword idea generate karta hai. Aur ye aapko sabhi keyword pe data (like search volume, CPC, keyword difficulty and more) ko generate karta hai.

Keyword research kaise kare

Google Keyword Planner

Google’s Keyword Planner online keyword information ka most reliable source hai. Is keyword tool pe jo bhi data aata hai wo direct Google se aata hai to isliye iske chances hai ke ye accurate honge.

Lekin is keyword research tool ka jo sabse bbada downside hai wo ye hi ke ise Google ad campaigns ke liye designe kiya gya hai…naki SEO se.

Aisa kaha jata hai, aap phir bhi iska use keyword idea ke liye kar sakte hai.

Aur aap aise query ko find kar sakte hai jisme bahut se searches kiye jate ho.

SEMrush

Agar aap ek paid keyword tool pe invest karna chahte hai ti hum aapko SEMrush ke liye highly recommend karenge.

Is keyword ki help se aap us keyword ko jaan sakte hai jispe koi site allready rank kar raha hai. To agar aap kisi site ko compete karna chahte hai to aap ise SEMrush me pop kar ke keywords jaan sakte hai.

Ahrefs

Bahut sare log Ahref ko ek link building tool ki tarah use karte hai. Lekin Ahref ek accha keyword tool bhi hai.

Is keyword research tool ki help se aap har keyword ke liye bahut sare helpful data gain kar sakte hai.

Is keyword planner me aapko koi naye keywords nahi milenge yaha pe aapke apne type kiye gaye keyword ke variations milenge.

Jub aapko kisi ek term ko analyze karne ki baat aati hai to Ahrefs Keyword Explorer se zyada behtar koi bhi nahi hai.

Keyword Difficulty

Jub aap kisi keyword ko rank karna chahte hai to is bbaat ka pata lagana bahut zaroori hai ke aapke select kiye gya keyword ko rank karana kitna mushkil hai.

Agar aap aise keyword ko select karte hai jiski competetion bahut zyada hoti hai to aapke liye aise keyword pe rank karna mushkil ho jata hai. Wahi agar aap aise keyword ko select karte hai jiska competition kam hota hai to aapke liye aise keyword pe top me rank karna aasan ho jata hai.

To chalye dekhte hai ke hum kaise jane ke kaun se keyword ko rank karna kitna mushkil hai.

Long Tails Keyword (Usually) Less Competitive Hote Hai

Agar aapki site nayi hai aur aap aise keyword ke liye rank karna chahte hai jo competitive na ho to aapko long tail keyword ko focus karna hoga.

SEO me zyada tar log Keyword ko three main categories: head, body aur tail me divide karte hai.

Image Source: Google

Head Terms

Aise keywords usually single-word ke hote hai jinke bahut sare search volume…aur competition hote hai. Aise keyword bahut popular hote hai aur aise keyword pe rank karna kafi mushkil hota hai.

Body Keywords

Body keywords me 2-3 word ke phrases hote hai jinme decent amount ki search volume hote hai (at least 2,000 searches per month) lekin ye Head Keywords se zyada specific hote hai. In keywords pe traffic hamesha head term se zyada hote hai.

Long Tail Keywords

Long tail keywords long, 4+ word phrases ke hote hai, joki usually bahut specific hote hai. Aise keywords individually bahut sare search volume gain nahi karte hai (usually around 10-200 searches per month). Jaisa ke in keywords pe zyada search volume nahi hote hai to aise keyword ke liye rank karna bhi aasan hota hai.

In teeno keyword category me koi best keyword category nahi hai…har ek ka apna pros and cons hai. Lekin jub bat compatetion ki aati hai to long tails usually least competitive hota hai.

Google’s First Page Pe Sites Ki Authority

Keyword’s competition level ko evalute karne ke liye aap niche bataye gaye steps ko follow kar sakte hai:

Sab se pahle apne keyword ko Google me search kare.

Aur first page ke site ko dekhe.

Agar first page pe bahut zyada authority wale pages hai jaise Wikipedia to aap us keyword ko apne list se remove kar den.

Lekin agar aapko first page pe kuch kam sites dikh rahe ahi to aise condition me aapko us keyword ke liye rank karne ke chances hai.

Keyword Difficulty Inside Keyword Tools

Jitne bhi keyword research tools aate hai unme zyadatar me keyword competition feature hote hai. Jisme SEMrush bhi hai.

Ahrefs:

KWFinder:

In sabhi keyword research tool me aapko keyword competition ke feature mil jayenge, ye tool keyword difficulty ko page authority and domain authority ke combination ke base pe analyze karte hai.

CanIRank

Ye ek aisa tool hai jo keyword difficulty ko measure karne ke liye hi banaya gya hai.

Is tool ki sabse khas baat ye hai ke sirf aapke keyword ki difficulty ke bare me hi nahi batata hai bulki ye aapke website ke keyword’s competition level ko evaluate karta hai.

Ye tool aapko aapke keyword difficulty ko analyse karne me kafi helpful hoga.

Keyword Choose Kaise Kare

Ab jub aapke pass keyword ki ek list tayyar ho gayi hai to aapke liye ye janna bahut zaroori hai ke aap keyword choose kaise kare.

Aisa koi bhi tool nahi hai jo aapko bataye ke aapki list me ye sabse best keyword hai. Isliye aapko kuch different factors ke base pe aapko keyword ko pick karna hai taki wo aapke business ke liye suitable ho sake:

Search Volume

Ye bahut straightforward hai…jitne zyada log kisi keyword ko search karenge utna zyada traffic aap gain kar sakte hai.

Agar ab aap ye janna chahenge ke ek accha search volume kya hai, to iska jawab aapke niche ke according ho sakta hai jaise digital marketing ke liye (like: “best seo software”) 100-1K monthly searches gain karta hai.

Difficulty

This image has an empty alt attribute; its file name is kwfinder-keyword-difficulty.png

Agar aapki site new hai to aap starting me low-competition terms ko target kare. Aur jaise hi aapki site ki authority grow ho aap phir aap more competitive stuff ko target kare.

Aapko laghag sahi keyword research tool me overall “Keyword Difficulty Score” mil jayega, aap iska use kar ke apne keyword difficulty ko check kar sakte hai aur jaan sakte hai ke aap kaun se keyword ke liye aasani ke sath rank kar sakte hai.

CPC

CPC (cost per click) ek single metric hai, jo aapko batata hai ke is keyword pe click karne pe kitne pise kharch karne hote hai.

Is liye ye bahut zaroori hai ke aap keyword ko select karne se pahle ye jaan le ke aapjis keyword ko select kar rahe hai uspe aapko per click pe kitne spend karne hoge.

Jaisa ke aap image me dekh rahe hai ke isa keyword ka cpc $7.15 hai, to jub kabhi bhi koi searcher is keyword ki help se aapke aapke add pe click kar ke aapki site pe aayega to aapko uske liye $7.15 har click ke liye kharch karne honge.

To is cpc ke base (jis se pata chalta hai ke ye term zyada competitive nahi hai) jiski help se hum is keyword ke around apne content ko optimize kar ke search engine me high-rank gain kar sakte hai.

Trending Keywords

Apne keyword ko select karne ke time aapko is baat ko zaroor jaan lena chahye ke kya aapka keyword kaise trend kar rahe hai.

Aapko aise keyword ko selcet karna hai jiski popularity grow kar rahi ho. Agar aapke select kiye gaye keyword ki popularity grow kar rahi hogi to aapke siyte pe guzarte time ke sath traffic bhi badhegi.

Keyword trend pata karne ke liye aap Google Trends ka use kar sakte hai.

Aaap data range ko last five year ke liye set kar de aur…

Line ko dekhe….

Keyword research kaise kare

Agar keyword ki popularity lagatar badh rahi hai ya stable hai to ye ek accha sign hai. Aur agar aisa nahi hai to aapko dusre keyword ko choose karna chahye.

Advanced Tips and Strategies

Atak aapne keyword research ke basic term ko jana hai ab hum aapko kuch cool advanced stuff ke bare me batayenge. To chalye jante hai un advance tips and strategies ko.

Barnacle SEO

Barnacle SEO ek aisi practice  hai jiski help se aap dusre site ki authority ka use kar ke first page pe rank karte hai.

Jaise ke aapne keyword research pe ek post publish ki aur wo first-page pe rank ho gayi, lekin is tarah aap SEARP me sirf ek jagah pe hote hai.

Agar aap isi keyword ke liye ek youtube video banaye aur use bhi first page pe rank kara den.

Isi tarah se jub aapko koi bhi acche keywords mile to aapko chahye ke aap sab se pahle uspe content publish kare aur uske baad apne keyword-optimized content ko authority sites, jaise YouTube, LinkedIn, Medium pe bhi publish kare,taki aap zyada se zyada first-page pe aa sake.

GSC Keyword Research

Google Search Console keyword ideas ke liye ek goldmine hai.

To dekhte hai ke kaise iski help se hum keyword research kar sakte hai.

Sab se pahle apne GSC account me login kare aur “Performance Report” me jaye.

Keyword research kaise kare

Ye report aapke un terms ko show karti hai jis se Google search se aapki site pe sabse zyada click milti hai.

Keyword research kaise kare

Phir list ko “Impressions” ki help se sort kare.

Ye aapko un keywords ke ideas dega jisme bahut sare impressions aaye honge, lekin unme zaroori nahi ke utne click bhi huye honge.

Finally, aap us keyword ke around ek content tayar kare.

Jaisa ke aapko pata hai ke log is keyword ke liye search kar rahe hai. Aur aapko ye bhi pata hai ke Google aapki site ko us keyword ke liye best fit maan raha hai.

Is liye aapko us keyword ke liye apne content ko optimize karna hoga taki aap us keyword se zyada se zyada traffic gain kar sake.

Synonyms Aur Related Keywords Ke Around Apne Content Ko Optimize Kare

Aap apne content ko apne main keyword ke around optimize kare. Lekin aap itne pe hi na ruke aap apne content ko synonyms and closely related terms ke around bhi optimize kare.

Agar aap apne content me synonyms and closely related terms ka use karte hai to ye aapke content ko parhne me aasan aur interesting banati hai.

Agar aap apne content me har baar ek hi keyword ko repaet karte hai to aapke content boring ho jayenge aur ho sakta hai ke aapke reader aapke contente ko parhna chor den.

Isliye apne content ko interesting banane ke sath sath aap agar synonyms ka use karenge to ye aapke search ranking ko hi improve karega

“Shoulder Keywords” Find Kare

Bahut sare log apne content ko keyword ke closely related synonyms ke around optimize karte hai.

Agar aap bhi aisa karte hai to ye aapki ek bahut bari mistake hai jiske do reasons niche diye gaye hai:

  • Keyword jinka use user aapke product ko find karne ke liye use karte hai wo bahut competitive hote hai.
  • Hazaro aise keywords hai jiske aapke user search karte hai jub wo us chiz ko search nahi karte hai jise aap sell karte hai.

Aur agar aise condition me aapke content user ke samne aate hai to is baat ke bahut chances hai ke wo aapke product ko kharide.

Jaise ke aap maan lijye ke aap ek SEO training company ko run kar rahe hai. To aise condition me aap apne sabhi post ko commercial terms jaise SEO training, SEO courses ke around optimize na kare.

Balki aap apne content ko aise keywords ke around optimize kare jise aapke user search karte ho jaise… “link building”, “on-page SEO” and “SEO Tools”.

Aur aise keywords ko hi “Shoulder Keywords” kaha jata hai. Ye aise keywords hai jo aapke sell kiye jane wale chiz se directly related to nahi hai par ye aise keywords hai jinhe aapke customers search karte hai.

Ummid hai aapko ye article ( Keyword research kaise kare) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( SEO in Hindi ) course design kiya gya hai, Is Website pe apko  Hindi me mil Tips and Tricks ke articles mil jayenge. Aap hamari videos dekhne ke liye hmare  Billi 4 You YouTube Channel par bhi visit kar sakte hain.