PPC Kya hai? PPC kaise kaam kafrta hai? Aur ise aap khud ke liye kise use kare sakte hai? Ye kuch aise question hai jo aap me se bahut logon ke dimagh me aaya hoga.

Aaj ke daur me har business ke marketing ke liye online business ko promote karna traditional marketing ke comparison me zayad hone laga hai.

Digital marketing ke increase hone ke bahut sare reasons bhi hai. Jaisa ke hum jante hai ke aajkal zyada tar log digital media ka use karte hai aur apna zyada tar waqt wahi pe bitate hai, aise me kisi bhi company ka zyada logo tak pahunchne ke chances bahut badh jate hai.

Iske sath hi agar hum apne digital presence maintain rakhte hai to hum world wide apne product ka promotion kar sakte hai, joki traditional marketing se karna digital marketing ke comparison me mushkil hai.

Agar aap digital marketing me apna career start karna chahte hai to aap Digital Marketing Me Career Kaise Start Kare post ko zaroor padhe.

Aaj is post me hum aapko Digital marketing ke bahut hi important term Pay per click, Paid search marketing ke is exciting topic ke bbare me sab kuch batayenge. To chalye hum ppc ke bare me basic se jante hai ke PPC kya hota hai aur PPC kaam kaise karta hai?

PPC Kya Hota Hai?

Pay-per-click (PPC)  ek advertising market hai, jo marketers ko add platform pe add place karne aur add click hone wale platform ke host ko add click hone pe pay karta hai.

PPC add ka goal ye hai ke wo add dekhne wale ko click ke zarye advertiser ke website ya App pe le jaye.

Search engine ek ahut hi popular advertising platform hai, jo aapko aise chizen display karne ke liye allow karta hai jise user search karte hai.

Google Ads and Bing Ads real-time bidding (RTB) pe kaam karta hai jahan pe advertising inventory ko real-time data ka use kar ke ek private automated auction me sell kiya jata hai.

Paid Search Kaam Kaise Karta hai?

Jub kabhi bhi search engine results page (SERP), pe koi bhi add paya jata hai to turant us keyword ka auction hota hai. Bahut saare factors ka combination jisme se pay kiye jane wale amount aur add ki quality ye decide karti hai ke SERP ke top me kaun appear hoga.

Kisi search query ke liye apne add ko Google ya kisi bhi search engine result page ke top pe lane ke liye advertiser ko add pe zyada paise invest karna hi ek reason nahi hai.

Pay kiye jane wale amount aur add ki quality ke sath bahut sare aise factors hai jo ye decide karta hai ke kaun sa add top me display hoga.

Google aur Bing add jaise advertising services Real Time Bidding (RTB) ke sath kaam karti hai, jahan pe add Inventory ko ek private automated auction me real time me becha jata hai.

Auction tab start hota hai jub koi bhi search engine pe kuch bhi search karta hai. Agar koi advertiser user ke search kiye gaye query se related add show karna chahta hai to add ke liye fix kiye gaye amount ke base pe auction start hota hai, aur jo bhi advertiser us auction ko jitta hai uske add ko user query se related keyword ke liye top pe display kiya jata hai.

In auction me involve hone ke liye advertisers ko Google adds jaise platform pe account anana hota hai aur ye decide karna hota hia ke wo kaha aur kaise add ko display kare.

Different locations, product type aur dusre useful categorization ko aasani se manage aur report karne ke liye account ko campaigns me split kiya jata hai.

Aur phir campaigns ko aage different add groups me divide kiya jata hai jisme keywords aur relevant add hote hai.

PPC Advertising model ke kuch Important Points

Keyword

Jub bhi aap pane campaign ko run karna chahte hai to aapko apne apne campaign ke liye sahi keyword ka selection karna bahut zaroori hota hai.

Kyuki log aapke add ko tabhi dekh payenge jub aap apne campaign me aise keyword ka use karenge jise log search engine pe search karte hai.

Isliye agar aap apne campaign ko successful banana chahte hai to aapko keyword ka selection hamesha research kar ke hi karna chahye. Kyuki agar aap apne campaign ke liye zyada hi pay karte hai par agar aapne saho keyword ka use nahi kiya to aapke add top me show nahi honge.

Ads Creations

Google pe add create karte waqt aap kis tarah se apne add ko design karte hai ye bahut important hota hai.

  • Headline
  • URL
  • Description
  • Sitelink extensions

Ye sahi words aise hai jo PPC me bahut important role play karti hai.

Budget & Bids

Auction me participate karne ke liye advertisers ko decide karna hota hai ke wo kisi bhi keyword ke liye kitna amount invest karenge, amount bid ke zarye hi advertisers is baat ko decide karte hai.

Budget ko campaign level ke liye set kiya jata hai aur ise daily basis pe set kiya jata hai.

Targeting

Aise keyword ka selection karna taki aapke add relevant audience ko show ho sake.

Device

Kaun se device pe aap add campaign run karna chahte hai.

Location

Yahan pe aapko un location ko decide karna hai jin location pe aapko apne add ko display karna hai.

Aap PPC create karte waqt deep location ko hi target kar sakte hai.

Day&time

Aapko pane add ko kis din aur kis time me dikhana hai ye hi aapko decide karna hota hai.

Umeed hai ke aapko ye post PPC kya hai aur PPC kaise kaam karta hai aache se samjh me aaya hoga. Isi tarah ke aur bhi post ko parhne ke liye aap B illi4you ko suscrie kare.

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