Hum content rank karne ke liye hi likhte hai, lekin hum kitni baar is baat ka pata lagate hai ke humne jis content ko likhha hai wo Google me kaise perform kar raha hai. Hum website seo audit ki help se apne content ke performance ka pata laga sakte hai.

Website SEO Audit

Website SEO audit ( Search engine optimization audit) bahut saare reasons ki wajah se important hai.

Sab se pahle agar aap website seo audit karte hai to aapko apni website ke un areas ke bare me pata chal jayega jisme koi bhi problem hogi aur aap use correct karne ke liye kuch action le sakte hai.

Aur dusra yer ke seo audit aapke website ko latest developed search marketing me up to date rakhta hai.

Aaj is post me hum aapko bateyenge ke website seo audit kya hai, aur hum website seo audit kaise kare? To aaeye dekhte hai “how to do website seo audit in hindi?”

SEO Audit Kya Hai?

Is baat ko jaane se pahle ke hum apni website ka seo audit kaise kare hamare liye ye jaana zaroori hai ke website seo audit kya hota hai, aur iske karne ke baad hame final result kya milega.

SEO audit ek aisa process hai jiski help se hum aapni website ke bare me ye pata laga sakte hai ke hamari website kitni search engine friendly hai.

Bahut saare SEO audit tools online available hai jinke use se hum website seo audit kar sakte hai.

Website seo audit ke liye aap ya to kisi guide ko follow kare ( jaisa ke aap abhi parh rahe hai ) ya phir kisi seo auditor ko hire kar sakte hai.

SEO Audit me aapki website ko manually check kar ke aapko un areas ke bare me bataya jayega ke aapko apni website ke kin areas ko improve karne ki zaroorat hai taki aapki website ka performance search engine me improve ho sake.

Regularly SEO Audit karna kyu zaroori hai?

Jaisa ke aap jante honge ke SEO industry me jizen kafi tezi se change hoti rahti hai.

Google Ke Important Ranking Factors jo aaj work kar rahe hai ho sakta hai ke wo 6 months ke baad work na kare.

Google hamaesha apne ranking algorithm me changes karta rahta hai, isliye agar aap seo audit karte hai to wo aapko latest algorithm ke sath updated rakhega.

Yahi reaasons hai ke hame api website ka regular basis ( saal me do baar ) pe seo audit karni chahye taki humari website latest development ke sath up to date rahe.

Khud Se apni website ka SEO Audit kaise kare?

Website SEO Audit

Finally ab jub aapne website seo audit karne ke bare me soch liya hai to ab hum aapko batayenge ke aap website seo audit kaise kare.

Apni site pe kuch bhi karne se pahle aapko sab se pahle ek strategy banani hogi jiski help se aap apne goal tak paunch sake.

Audit me bahut si chizen hai jise hum improve kar sakte hai.

Jin bhi chizon ko hum seo audit me improve karte hai uska ek hi motive hota hai ke hum hum apni ranking ko kaise improve kare.

To aaeye dekhte hai ke hum website seo audit ke steps ko.

Technical Analysis

SEO audit me sab se pahli chiz jo aapko karni hai wo ye hai ke aapki website theek kaam kar rahi hai ke nahi. Is kaam ko aap technical seo ke zarye se kar sakte hai.

Ye recommend kiya jata hai ke aap hamesha is step se start kare. Agar aapka base hi sahi nahi hai to aap apni website ko successful nahi bana bana sakte hai.

Technical analysis hame different chizon me help karta hai jise humne niche diye gaye group me categorize kiya hai.

  • Accessibility
  • Indexability

Accessibility

jaisa ke naam se pata chal raha hai accessibility Google aur user ki website ko access karne ki ability se juri hui hai. Agar aapka user aapki website ko access nahi kar pa raha hai to aapka apni website pe content dalna bekar hai.

Sab se pahli chiz jo aapko aapko apni accessibility ko maintain rakhne ke liye karni hai wo hai robot.txt file aur robots mata tags.

Ye dono bahut important hai kyuki ye dono hi aapki website ke kuch part ke access ko restrict karte hai.

Kabhi kabhi webmaster apne kisi page ko anjane me Google ke access ko disable karne ke liye block kar dete hai.

Isliye dono meta tags and robot.txt file ko ye dekhne ke liye ke sab kuch theek hai manually check karna hoga.

Xml sitemap Aapki site ka ek dusra important pahlu hai, isliye is baat ka dhyan rakhe ke Google crawler ke liye sitemap banante waqt is baat ka dhyan rakhe ke xml sitemap properly formated ho aur Google search console ko me submit kiya gya ho taki ise access kiya ja sake.

Kabhi kabhi hum apni website ke content ko delete ya relocate karte hai aise me crawler hamare un links ko access nahi kar pata hai, aise me hum moved pages pe crawler ko send karne ke liye Redirects create karte hai.

In steps ke sath hi technical analysis me is baat ka dhyan rakhe ke aapke home page se destination page ke liye kuch hi links ho.

Jitna kam links aapke home page pe hga utni hi aasani crawler ko un web pages ko access karne me hogi.

Indexability

Agar aapne pahle step ko sahi sahi perform kiya hai to ab aapko indexing ka kaam karna hai. Aapki pages ko user ko show hone ke liye accessibility and indexability dono bahut zaroori hai.

Aap yaad rakhe ke accessibility ka matlab hai ke crawler aapki website ko access kar sake wahi indexability ka matlab hai ke crawler ke pages ko access karne ke baad search engine me present hona.

Agar aapke web pages ko search engine crawl nahi kar raha hai to iske liye sab se pahle aapko Google search console ko setup karna hoga.

“Index Coverage” aapko un pages ki report dikhayega jinhe wo kisi reasons ki wajah se index nahi kar saka hoga.

Agar aapko yaha pe koi aisa page milta hai joki bloked ho to aap use check kare ke aapne use check kare ke aapne ghalti se apne robot.text file ke sath block kar arhe hai ya aapne no-tag ka use kiya hai.

Agar aap kisi page ko Google ya kisi dusre seaarch engine me index karana nahi chahte hai to aap us page pe no-index tag ka use kar sakte hai.

Aur agar aapne aise pages ko block kar rakha hai to wo block hi rahenge aur Google unhe index nahi karega aur un pages ke liye web master me aapko error show hoga.

Delete “Zombie Pages”

Google me site:yourwebsite.com type kare

Aapke samne un sabhi pages ki list aa jayegi jinhe Google ne aapki site pe index kiya hoga

Ho sakta hai ke jitne index pages Google me index dikha rahe hai utni pages aapki website pe ho bhi nahi. Agar aisa hai to aap akele nahi hai jinke site pe actual pages se zyada pages index show ho.

Zyadatar sites pe unki pages se 50% zyada indexed pages show hote hai, aur in extra pages ko “Zombie Pages” kaha jata hai.

Agar aap in “Zombie Pages” ko delete karte hai to aapki site ki organic traffic increase ho jayegi.

Google ka kahna hai ke zyada content kisi bhi website ko behtar nahi banate hai. Aur jub aap “Zombie Pages” pages ko delete karte hai to wo karte hai jo Google chahta hai.

Agar aap “Zombie Pages” ko delete karte hai to ye aapke SEO audit ko easy bana deta hai, kyuki jitne kam pages honge utne hi kam aapke website pe error hoge.

Kuch common type ke “Zombie Pages”

  • Archive pages
  • Category and tag pages (WordPress)
  • Search result pages
  • Old press releases
  • Boilerplate content
  • Thin content (<50 words)

Check Kare Ke Aapka Site Mobile-Friendly Hai ke Nahi

Aapki site ka mobile-friendly hona SEO ka ek bahut hi important factor hai.

Aapki site ka mobile-friendly hona do reasons ki wajah se important hai.

Pahla ke Google pe 60% searches mobile device se hi hote hai.

Aur dusra ke Google ne apna  Mobile-First Algorithm use karna start kar diya hai.

Iska matlab ye hua ke Google ab aapki site ka mobile version mobile aur desktop searches ke liye use karega.

To ab aap soch rahe honge ke aap kaise jane ke aapki site mobile friendly hai ke nahi.

Aap apni site ke test ke liye Google’s Mobile-Friendly Testing Tool ka use kar sakte hai.

Aapko bus yahan pe apne site ko enter karna hai.

Aur aapko pata lag jauyega ke Google aapki site ko mobile fiendly consider karta hai ke nahi.

Ye Sure Kare ke Google Aapki Website ke Ek Version Ko hi Index Kare

Kya aap jante hai ke Google me aapki website ke different version index ho sakte hai.

Hann ye baat bilkul sahi hai ke Google ek site ke kayi version ko index karta hai. Iske kuch examples niche diye gaye hai.

  • http://yoursite.com
  • https://yoursite.com
  • http://www.yoursite.com
  • https://www.yoursite.com

Mere aur aapke liye ye bahut similar hai. Lekin Google ke liye nahi.

Aur jubtak aap un pages ko theek se redirect nahi karte hai,Google unhe alag website samajhta hai joki aapke site ke seo ke liye accha nahi hai.

Is baat ka pata lagane ke liye ke Google upar diye gaye charo version ko same URL pe redirect karta hai ke nahi aap in sab ko ek ek kar ke Google me search bar me check kar sakte hai.

Agar ye sabhi version same URL pe redirect hote hai to sahi hai aur agar nahi hote hai to aap ise simply 301 redirect ki help se apni site pe redirect kar sakte hai.

Check Organic Traffic

Ab time hai ke aap ye pata kare ke aapki site pe kitne organic traffic hai. Traffic ka pata karne ke liye  Google Analytics me jaye.

Uske baad Acquisition >> All Traffic >> Channels me jaye.

Ab “Organic Search” ke option pe click kare

Yahan pe aapko pata chal jayega ke ke aapki website pe kitne organic searches hai.

Ab aap apne date section me date ko last 6 ya 8 months kar de aur dekhe ke aapki website ka traffic right direction me ja raha hai ke nahi. status kya hai.

Agar aapki organic traffic flat hai to aap pareshan na ho, is step me hum bus pata kar arhe hai ke humari site ki organic traffic kis position pe hai. Aapki site ki traffic is SEO audit ke baad improve ho jayegi.

Improve On-Page SEO

Technical audit karne ke baad ab aapka next step hai On-page SEO. Is step me aapko apne blog ya website ke content ko deal karna hai.

On-page SEO SEO audit ka ek important part hai. On-page SEO ka main goal search engine ka aapki website ke content ko samajhna hai.

On-page optimization me aapko apne blog ke pages ke tittles description ko optimize karna hoga. Iske alawa aapko apne content ko bhi seo friendly rakhna hoga.

Internal URL structure ke sath hi aapko image Seo ka bhi khyal rakhna hai. SEO optimized article likhne ke liye aap SEO Optimize Article kaise likhe is post ko follow kar sakte hai.

Agar aapke paas itna time nahi hai ke aap apne site ke sabhi pages ko optimize kare, to aapke liye ek aur option hai.

Sab se pahle aap apne site ke 5 sab se important pages ko identify kare. Jinme aise pages ho jo:-

  • Important keyword ko target kiya gya ho
  • Already rank karta hai aur usme potential ho top 5 me rank karne ki

Ab aap apne content ko optimize karne ke liye in steps ko follow kare

  • Short URL ka use kare
  • Keyword ko URL me use kare
  • Tittle tag me keyword ka use kare
  • first 100 word me keyword ka use kare
  • 5+ external links add kare
  • 5+ internal liks add kare
  • LSI keyword ka use kare
  • Koshish kare ke long content ko publish kare

Keyword Rank Tracking

Ab aapko apne site ki ranking ko search engine me track karne ka time hai.

Internet pe aapko bahut saare rank traking tool mil jayenge. Lekin SEMrush unme ek best option hai.

SEMrush sabhi rank traker tool me se ek best option is liye hai kyu ki ye na sirf aapko aapke diye gaye keyword ko track karta hai bulki wo aapki website ke un keywords ko bhi automatically batata hai jinke liye aapki site rank kar rahi hoti hai.

Backlinks SEO ka ek important factor hai. In fact backlink kisi dusre factor se zyada SEO ke liye important hai.

Isliye aapko apne backlink profile ko analyse karna hoga taki pata chal sake ke aapki site pe kis tarah ke baclinks hai.

Iske liye aap kisi bhi backlink analysis tool ka use kar sakte hai jaise AhrefsMajestic SEO ya Moz.

Aap in tools me apne home page ko enter kar ke apne backlinks ka analysis kar sakte hai.

Referring domains aur Domain Authority ko check kare

Referring domain ka matlab hota hai ke kitne domains aapki website se linked hai.

Aapko apne Domain Authority ko bhi dekhna chahye. Domain Authority ka naam aapko different tool me different milega. Ahref me domain authority ko domain rating kaha jata hai.

Domain authority aapke backlink ke quality aur quatity ke basis pe batata hai ke aapki website ki kitni authority hai.

Toxic Link

toxic link ko check karne ke liye aap apne link profile ke most common anchor text ko check kare.

Agar aapko billi4yoy ya billi4you.com jaise branded anchor text dikh rahe hai to accha hai. Lekin agar aapko keyword-rich anchor text (jaise “SEO blog” and “SEO training company”) jaise link dikh rahe hai to ye toxic link profile ka sign hai.

Agar aapki website pe toxic link hai to aapko pareshan hone ki zaroorat nahi hai aap Google disavows ki help se ise apni site se ise disavow kar sakte hai.

Aapko bata den ke spammy links kisi bhi website ke liye ek normal baat hai isliye agar aapki website spammy ho gayi hai to aap pareshan nahi aap aasani ke sath Website Spam Score ko Check Aur Fix Kar sakte hai.

Broken links ko user experience ke liye accha nahi mana jata hai isliye agar aapki website pe broken links hai to ye aapki website ke SEO score ko hurt karta hai.

Apni site ko broken links se bachahne ke liye sab se pahle apni website pe broken links ko find kare.

Aapko ye report Google Search Console’s ke “Index Report” me mil jayega.

Yahan pe agar aapke pages me Google 404 errors hoga to wo dikhega.

Kabhi Kabhi aap kuch pages ko kisi reasons ki wajah se delete karte hai. Agar aisa hai to aap pareshan mat ho Google in pages ko broken link report karna band kar dega.

Broken internal and external links ko find karne ke liye Tool ka use kare

Aap broken link find karne ke liye Ahref ka use kar sakte hai ya phir aap free tool Broken Link Check ka bhi use kar sakte hai.

Dono hi sahi kaam karta hai.

Competitor Analysis

Ab time hai ke aap apne competitors ki jasusi kare.

Apne competitor ki jasusi ke liye aapko sab se pahle unke best keyword ko janna hoga.

Aap SEMrush ki help se aasani se apne competitor ke best keyword ko jan sakte hai.

Ya phir aap iske liye Ahref ka bhi use kar sakte hai.

Agar aapke competitor us keyword ke liye rank kar rahe hai to aapke liye bhi un keyword ke liye rank karna aasan hoga.

Un Pages ko Check kare jo in terms ke liye Rank kar rahe hai

Aap un pages ko check kare jo aapke term pe rznk kar rahe hai, aur ye figure out kare ke in pages me kya common hai.

Is tarah se aapko pata chal jayega ke aapke niche me kis type ka content work karega.

Agar aap kuch highest ranking pages ka overview lete hai to aapko un pages me kuch similarity dikhegi.

Finally dekhe ke un pages se kaun linked hai

Aisa karne ke liye aap Ahref ka use kar sakte hai

Ab aap us particular page pe point karne wale link ko dekhe

Is se aapkoapne niche ke influencers ke bare me pata chalega. Is tarah se aap unse apna relationship build kar sakte hai.

Better Content

Pichle step me humne aapko bataya ke agar aapke pass apne sabhi content ko optumize karne ke time nahi hai to aap apne kuch impiortnt pages ko select kare aur unke liye SEO start kare.

Ab is step me aap apne un selected pages ke conten ko improve kare.

2019 me top ranking gain karne ke liye aapka content ke quality bahut acchi honi chahye.

Apne content ko better banane ke liye aap niche in suggestions ko follow kare:-

1. VERY short intros

Koi bhi lambe introduction ko parhana nahi cahahta hai. Is liye aap apne intro ko short aur to the point rakhe.

2. Small paragraphs.

Online koi bhi bare bare paragraph parhna nahi cahata hai. Small paragraph aapke visitors ko aapki site se move karne se rokte hai.

Agar aap apne content ke paragraph ko small size ka rakhte hai to is se aapke visitors ka aapki site pe rahne ka chance badh jata hai.

3. Lots of subheaders.

Subheader aapke content ke readability ko increase karta hai. Bahut sare subheading wale long content visitors bhi aasani ke sath samajh jate hai.

Is liye koshish kare ke apne content me bahut sare subheading ka use kar sake.

4. Visuals, images aur videos ka Use Kare

Multimedia aapke content ko aur bhi zyada powerful banata hai. Iske sath hi visuals logon ko samajhne aur understand karne me bhi help karta hai.

Agar aapke pages logon ko smajhne me easy aur understandable huye to aapke user aapke page pe zyada se zyada time spend karege.

UX Signals ke liye Optimize Kare

Agar aap Google me rank karna chahte hai to aapko UX signal ke liye optimize karna hoga. Dusre word me kahe to aapko aapke content ko user happy karna hoga.

Agar aapke content se user happy nahi hote hai to aapka google me rank karna mushkil hai.

RankBrain Google ka naya AI based algorithm hai.

Poorane Algorithm ke ulat Google ka naya Algo RankBarain is baat ka pata lagata hai ke user aapke conytent ke sath kaise interact karte hai.

Image source: Google

To ab aapko Google me rank karne ke liye UX signal ke liye optimize karna parega.

Aur jub aap apne content ko USer signal ke liye optimize karege to Google aapki site ki ranking ko boost kar dega.

Website Architecture

Aapke site ka architecture SEO ka ek important factor hai. Isliye aapko pane site architecture ko simple rakhna chahye.

Site architecture ko simple rakhne ke do reasons hai.

Phla site architecture search engine ko aapke site ke sabhi pages ko find aur index karne me help karta hai.

Agar aap apne site ke architecture ko complex rakhte hai to Goggle ko aapke sabhi pages ko find karne me pareshani hogi.

Lekin agar aapka site structure aapke pages ko ek sath link karta hai to Google aapke sabhi pages ko easily find aur index kar leta hai.

Dusra site architecture Google ye batata hai ke aapke site pe kaun se pages sab se zyada important hai.

Generally aapki site home page se jitni close hoti hai wo utni hi zyada important hoti hai.

Ab aap soch rahe honge ke hame apne site ke architecture ko kaisa rakhna hai.

Aapko apne site ke architecture ko flat rakhna hai. Aapko apne site ka architecture aisa banan hai ke aapke home page se ksi bhi dusre page pe jane ke liye 3 se zyada click na karna pare.

Aap different pages pe internal links use kar sakte hai. Aap sidebar me bhi link add kar sakte hai.

Jubtak user aapke kisi bhi page pe 3 ya us se kam click me pahunchte hai tab tak aapke site ki architecture acchi hai.

Duplicate Meta Tags Ko dobara likhe

Jaisa ke hum jante hai ke title tag aur meta descriptions Google ranking ka ek important factor hai.

Isliye agar aapki website pe duplicate titles and descriptions hai to aapko use jald se jald fix kar lenna chahaye.

Aap aasani ke sath duplicate metas ko (old) Google Search Console me fix kar sakte hai.

Aap google search console me Search Appearance me jaye aur phir HTML Improvements me aapko apne sitre ke dusplicate metas ka pata chal jayega.

Agar duplicate metas ki list me important pages hai to aapko inhe rewrite kar lena chahye.

Internal Links

Internal linking SEO ka ek aisa topic hai jispe zyada log dhyan nahi dete hai.

Apne pages ko right way me internally link kare. Aap jitna ho sake utna apne important pages ko internally link kare.

Google pe high-rank karne ke liye ye ek important factor hai. Internal linking se aapki site ka architecture bhi imrove hoga.

Apne pages pe internal links check karne ke liye Search Traffic → Internal Links pe jaye. Aapko yahan pe apne sare internal linked pages dikh jayenge.

Site Audit Tool

Agar aap apni website ka deeply audit karna chahte hai to aap Site Audit Tool ka bhi use kar sakte hai.

SEMrush ek accha Site Audit Tool hai jise mainly keyword research liye jana jata hai aap is tool ke in-depth site audit feature ka use kar sakte hai. Ye use karne simple hone ke sath hi iska reports samajhne me aur action lene me bhi aasan hai.

Featured Snippets

Featured Snippets aapke site ke organic traffic ko dramatically increase kar sakta hai.

Agar aap chahte hai ke aapke content featured snippet spot me aaye to iske liye aapko kuch guideline follow karne honge:-

  • Aapka content mobile ke liye optimize hona chahye
  • HTTPS installed hona chahye
  • Content me bahut sare headers (H2 and H3 tags) hone chahye
  • Authority resources se built hona chahye
  • Short answers ke question hone chahye

That’s all for SEO, ab aapki term hai in steps ko follow kar ke apnna website SEO audit kare aur apni organic traffic ko increase kare.