What is CTR

Online marketing apne targated audiance tak pahunchne ka ek bahut hi accha zarya hai. Marketers chahe koi bhi SEM platform ka use kar rahe ho apne spend kiye huye paise ka zyada se zyada fayda uthana chahte hai. Isliye Internet Marketing ki duniya me CTR na sirf Advertisers ke liye balki Publisher ke liye bhi bahut importance rakhta hai. Advertisers ka role graphics aur sell line create karna hai jise zyada CTR mil sake. Aur Publisher ka role Ad ko is tarah se place karna hai ke wo CTR ko increase kar sake.

What is CTR?

CTR ka full form hai Click Though rate. Simple words me CTR ka matlab hai ke advertisement ko dekhe gaye total logon me se kitne logon ne us ad par click kiya hai. Iske help se advertiser ad ki efficiency ko nikalte hai.

  • CTR = Number of clicks / Number of exposures.
  • CTR% = Number of clicks * 100 / # of exposures

Agar aapke ad ko 100 logon ne dekha par unme se sirf 10 logon ne uspe click kiya to aapka CTR 10% hoga. Yahn pe simple baat ye hai ke jitna zyada aapka CTR hoga utrna zyada advertisement aapko milega. Isliye ye advise diya jata hai ke apne site pe ad ko aise jagah pe place kare jo aasani ke sath dikh sake.

Agar aapki site pe bahut zyada clicks hai to iski koi gauratee nahi hai ke aapki bahut acchi income hogi. Agar aapko apni site pe zyada income chahye to aapko aise ad ko target karna hoga jispe aapko zyada PPC (pay per click) mil sake. Aise ads pe agar aapko kam click bhi milta hai to aap ek acche amount earn kar sakte hai.

CTR Increase kaise kare

  • Advertisement ka size aur location sahi rakhe taki log zyada se zyada click kar sake.
  • Ek page pe 3 se 6 ad ka hi use kare
  • Koshish kare ke zyada se zyada traffic aapke site pe search engine se aaye
  • Adsense ke text aur display dono tarah ke ad ka use kare
  • Add ko post ke bich me daal kar bhi aap CTR ko increase kar sakte hai.